Cover Letter For General Manager Position

Manager Cover Letter

Send a well written manager cover letter and make sure your job application gets serious consideration.

Use this example as a guide to creating your own powerful cover letter and highlight why your skills are the right match for the manager job opportunity.

Ensure your cover letter is focused on the target job and conveys a personal tone to the reader. Stand out from the competition with a relevant and compelling manager resume cover letter.

General Manager
Cover Letter

Your Name
Your Address
Your Contact details (phone and email)


Mr John Stevens
Director of Human Resources
ABC Company
15 South Parkway
Long Island, NY 11551

Dear Mr Stevens

Your recent advertisement for a Manager has captured my serious interest. I am confident that my 10 years experience in management provides me with the skills and abilities to successfully fulfill this position. Accordingly I have enclosed a resume that outlines my professional history.

Some key points you may find relevant to this job opportunity include:

  • Extensive experience and knowledge of the printing and publishing industry
  • Successful development and management of teams of up to 40 people
  • Proven ability to plan and prioritize tasks in order to efficiently manage complex deadline-driven projects and assignments
  • Consistent achievement of departmental objectives and goals
  • Development and implementation of several procedures and systems to maximize operating efficiency
  • Excellent analytical skills evident in detailed diagnostic reports of performance data
  • Competent understanding of finance operations
  • Reduction of departmental operating expenses to 2% below budget
  • A reputation as a results-orientated, hands on individual with superior organizational skills

I am convinced that my experience and professional commitment could be an asset to your organization and would welcome the opportunity to meet with you and explore further how I may be of value to ABC Company. I look forward to hearing from you soon to set up an appointment at your convenience.

Thank you for your time and consideration.


Jack Smith


Use the detailed management job description to identify the required job tasks and competencies.

Always include a cover letter with your manager resume. A resume without a cover letter often gets ignored. Sample Manager Resumes

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Cover Letter Examples for Management Jobs

The goal of any cover letter is to show that you're a strong candidate and should be brought in for an interview. When you are writing cover letters for a management position, you'll want to clearly define your management skills and experience to help differentiate you from the competition. In particular, make sure your cover letter focuses on your leadership abilities, mentioning any accomplishments you've achieved as a manager in previous roles.

Below is information on how to write a successful management-level cover letter and a list of management cover letters sorted by industry and job type for inspiration writing your own. 

What Employers Look for in a Cover Letter

In any cover letter, companies want to see evidence of what you have accomplished in your prior positions. For management-level positions, they will be eager to see that you've led teams and projects successfully in the past. 

Your objective is to write a compelling cover letter that highlights your management and leadership experience, achievements, and qualifications. Rather than stating a list of tasks that you did in previous positions, share specific and quantifiable examples of accomplishments. 

For example, if you reduced employee turnover by 10 percent, share that statistic. If you’re interviewing for a sale manager position and you’ve hired some of the company’s top salespeople, mention it.

When you’ve led a company to record-breaking growths and profitability, share as much of that information as you can without breaching confidentiality. 

Sharing specifics about accomplishments is far more compelling than simply saying you managed a team of 15 people, performing annual one-on-one reviews.

Along with detailing your past management experience, you can also touch on what you would be able to accomplish in the role you're seeking. Remember, employers are most interested in how you will perform once you're in the position at hand. Your previous experience is relevant for two reasons: to predict your future success and to show that you have the necessary background and experience to step into the position. Use your cover letter to share how your skills and abilities will benefit the company. 

What to Include in Your Cover Letter

Open your cover letter with a salutation. Then, in the first paragraph of your cover letter, mention the specific job for which you're applying and your interest in working for the company. 

Use the second and third paragraphs of your letter to explain why you are a strong candidate for the position. You can use bullet points to express some of your accomplishments. Regardless of format, this middle section needs to demonstrate that you are a good candidate, with relevant experience, skills, and accomplishments. Close the letter by thanking the company for considering you for the role.

Avoid being generic in your cover letter; the most effective letters are customized for each job application.

A compelling letter will show why you are the best-qualified candidate for this management position in particular. Take the time to match your qualifications to the requirements listed in the job posting. Researching the company to get a sense of their needs and goals can also help you write a persuasive letter. 

Every cover letter — regardless of position — should be free from typos or grammatical errors. Cover letters should not duplicate your resume. Use this as a space to tell a story about yourself, expand on your resume, or highlight important skills/accomplishments that may be buried in the bottom-half of your resume. While the tone should be professional, you can show some of your character and voice in your letter. 

Cover Letter Examples for Management Jobs

Here are some examples of management-level cover letters to draw inspiration from:

Sample letters can help steer your own letter. Another helpful tool is a template, which helps you structure you letter. Here is a template for hard copy cover letters, and one for email cover letters. Finally, here are Microsoft Word cover letter templates. 

Management Resume Examples

In addition to looking at cover letter examples, review resume examples for inspiration on how to make your management resume the best it can be. For management-related resumes, you may include your management philosophy, examples of accomplishments and quotes from others regarding your management skills, in addition to your work history and other relevant information.


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